Require female candidate only!!!

Note: Since the person will represent the brand , required excellent comm skills.

ROLE PURPOSE:

• To execute marketing led activities to generate walk in’s to the stores
• To collect competitor pricing information and recommend suitable pricing
• To understand consumer requirements from salon
• To audit the outlets to identify the quality of all available brand elements, collateral exhibits and customer satisfaction

COMPETENCIES REQUIRED :

KNOWLEDGE :

• MBA / PGPM – Marketing or any degree
• 3 – 10 yrs experience in a similar role

CRITICAL SUCCESS FACTORS :

• Communication skills (both written & verbal)
• Attention to detail
• Stakeholder Management
• Self motivated
• Multi tasking
• Prioritization
• Organizational Skills
• People Management
• Business Acumen
• Customer Orientation
• Influencing skills

FUNCTIONAL SKILLS :

• Working knowledge in conceptualising and implementing marketing programs.
• Strong analytical skills and ability to convert findings delivered thru analysis into actionable insights in all aspects of marketing plan.
• Hands on experience in digital marketing (management of website, social media platforms, mobile apps)

Desirable

• Natural inclination, passion towards the lifestyle / salon industry

KEY ACCOUNTABILITIES & OWNERSHIP

FINANCIAL PERSPECTIVE

• Work together with salon / cluster / regional business development teams to develop category specific Go-To-Market strategies that drive top line and bottom line goals.

CUSTOMER PERSPECTIVE

• Create and maintain a trade marketing calendar of activities (in line with current trends) and special promotions (e.g. based on seasonality) in coordination with both the operations and branding team.
• Enable partnership with potential business partners to propose exciting offers to the customers through these channels and expand the customer base.
• Identify the reason behind why a certain service isn’t getting the desired response in certain regions and propose different campaigns accordingly post aligning the operations team.
• To develop, implement and monitor 4-5 customer recruitment programs with the objective of attracting new customers to the salon.

INTERNAL BUSINESS PERSPECTIVE

• Developing and executing the Trade & BTL Marketing strategy of the Brand to achieve defined business objectives.
• Based on the data available on customer spent (services preferred by new customers, region wise pattern of fast selling services etc.), design, implement and evaluate marketing campaigns.
• Responsible for developing all brand collaterals (bulk sms, whatsapp promotional msgs, posters, leaflets, vouchers, gift cards etc.) related to every campaign.
• Implementing and evaluating promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of participation.

LEARNING AND GROWTH PERSPECTIVE

• Keeping abreast with current beauty & hair trends in the market.
• Taking part in any industry related events to gather insights on competition & consumer behaviour.

KEY PERFORMANCE INDICATORS

• Customer acquisition % by region
• ROI on organizational partnerships

REPORTING STRUCTURE

DIRECT REPORTEES : None

TEAM SIZE : None

WORKING RELATIONSHIPS:

INTERNAL: Brand & Operations team

EXTERNAL: Agency & partner organizations

• Working location: Chennai Arumbakkam
• Working Days in a week & hours: 6 days working ,9:30 am to 6 pm
• Full Time / Part time: Full time
• Direct work / Hybrid/Work from home: work from office
• Any Age limit: 38
• Need to travel / Frequency of Travel: twice or thrice in month
• Working in one particular location or need to work for multiple outlets for the organization : for whole company
• Any other allowances / incentives given apart from the Salary during normal working period or traveling time: no
• Job Designation / Title : Asst Brand Manager & Brand Manager
• Job Type: Full-time

Salary: ₹500,000.00 – ₹1,000,000.00 per year

Benefits:

• Food allowance
• Health insurance
• Life insurance
• Provident Fund

Schedule:

• Morning shift

Supplemental Pay:

• Performance bonus
• Quarterly bonus

Ability to commute/relocate:

• Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you a female? If No please don’t apply!

Education:

• Bachelor’s (Preferred)

Experience:

• Client Management: 2 years (Required)
• Branding: 2 years (Required)
• Marketing: 2 years (Required)

Willingness to travel:

• 25% (Required)