Digital Marketing Manager
Bangalore – India

About Changing Tree

Changing Tree is one of the leading Digital Advertisement solution provider for brands globally. Led by the team with two decades of experience, Changing Tree assists over some of the top companies in managing their Digital marketing and operations seamlessly.

Awarded as best Marketing Campaign of the year from Star Awards, we are one of the most rapid- growing ad agencies in India. We’ve taken the leap of faith and of distances to build a highly personalized approach to the brands we work with, renewed with a global perspective.

What this job entails:

• Revenues, Engagement, Retention, and Win-backs-

Own complete Digital Farm to Fork from Consumer Intelligence, consumer segment modelling, campaigns management and analytics- Develop, own, and execute the digital go-to-market strategy. Own digital marketing revenue, costs, and spends.- Build a SingleCustomer View, consumer models, segments and look alike strategy in-line with the business and revenue goals – acquisition, engagement, retention, and win-backs-Optimally invest across digital platforms and monitor the performance of each digital platform; identify and implement opportunities for improvement. Optimize results for campaigns with A/B testing content.- Develop deep partnerships and build Joint BusinessPlans with platforms, networks, affiliates, and intermediaries.- Develop, Implement, and own deep API integrations with partners and intermediaries

• CDP, Google, Facebook, ad networks, etc:

Constantly learn and be the technology & data evangeliser for digital marketing atChanging Tree for clients. Be up to date with new methodologies, products, platforms.

• Experience: –

At least 5-6 years in digital / performance marketing- Strong understanding of marketing technology – Experience in managing a multi-crore digital marketing budget.

• Should have seen scale in digital marketing operations-

Experience in developing and implementing a digital marketing strategy for acquisition, engagement retention and win backs- Experience managing programmatic, affiliate, remarketing and biddable platforms like Google, Facebook, Twitter, InMobi, Criteo, etc-Experience in implementing and using CDP/DMP and direct integrations with platforms-Exposure to running integrated campaigns with the usage of 1st party and 3rd party data- Knowledge of Analytics, Attribution, and Planning toolsFind us on Instagram

@changingtree

• Google Analytics, AppsFlyer, MixPanel, Adobe Omniture, comScore, etc.

Strong marketing and business mindset backed with good problem-solving skills-Visionary with a Strategic bent of mind.

• Manage market places: Should be able to manage Amazon (AMS), flipkart, other suitable market places.
• Other important skills:
• Working to develop robust, integrated social media strategies that drive engagement and advocacy.
• Individual will develop and manage a broad strategy to innovate and set world-class standards for social media marketing.
• They will develop and lead a team that can create and implement highly sharable content that is creative, attention-getting.
• This leader will be expected to work closely with the brand managers, clients, brand, media, SEO and PR teams to ensure that social media plans are effectively integrated into brand marketing and paid media efforts, as well as leverage any potential earned and owned media opportunities.
• They will partner with key social media platforms such as Facebook, YouTube,

Instagram, Snapchat and Twitter, as well as seek out and develop new and emerging platforms that can help grow customer base for the client brand(s).

• Develop and lead a team to build both B2C and B2B social and content marketing strategy.

Qualification:
– Certification from OMCP is preferred (not mandatory)
– Any graduate

Associations and collaborations:

The role requires close collaboration with Bangalore and Mumbai team:

– Creative and design
– Client servicing – Bangalore and Mumbai office.
– Web and technology team
– Business Development team

Working @ Changing tree:

Thinking differently comes naturally to us. Though, most of us hail from different parts of India, surprisingly we share the same level of passion. We have unwavering commitment towards the work in common. Doing crazy things keeps us normal. Cracking challenging briefs is what gives us high.
Coming up with fresh cost-effective ideas, cheeky thoughts is our way of life. Every day, we come to office only to better ourselves. Raise the bar of our creative effectiveness. In a nutshell. Ours is a team that’s oozing with madness.

Find us on Instagram
@changingtree

Job Types: Full-time, Regular / Permanent

Schedule:

• Fixed shift
• Monday to Friday

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How many years of experience do you have working with digital marketing or media agencies?

Education: Bachelor’s (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)
• total work: 4 years (Preferred)